Choosing the right in-store music
The music that’s played while we shop provides a vital role in persuading shoppers to remain inside a store. When it’s bad, it keeps customers walking. It is easily avoided. However, you need more than “not bad” music when it comes to your retail store.You need to play music that will encourage customers into your store, keep them there and also enhances their visit and increases your sales.
Proper overhead music can:
Create a fully branded experience and environment
Reduce customer stress and improve customer attitude
Give cues to customers as to how fast they should move through the store
Increase employee satisfaction and productivity
Background music is more than just filling the awkward silence in a retail store. This is a tool to improve the performance of your store and the experience of everyone who enters.
Don’t aim to only provide shopping music that is “not bad.” Find the perfect music for your unique shop and buyer. For help with Music for business, visit Mood Media.
One of the most important factors in choosing the best background music for shopping is often ignored by retailers – choosing legal music to play.
There is a complicated legality when playing music in a retail space. You can violate these rules if you play songs through:
Streaming services like Spotify
Many businesses make this mistake without realizing it. But this is not an easy mistake to make if you are caught.Playing music without permission in a retail store can be a costly mistake. So, when choosing music, make sure you know the rules and stick to using licensed music and playlists.
Music for Your Brand
To find out what your customers want to hear, start by considering your business as a whole. Write down the brand characteristics that determine your business personality. Then, match its characteristics with music styles that have the same quality.
For example, retail stores that sell high-end jewelry may want to reflect the quality of brand sophistication and elegance. They can choose playlists of classical music that fit these characteristics.Choosing a voice that suits your unique personality will help to provide brand continuity – and can also increase sales.
This Is Not Your Personal Playlist
Liking overhead music for your store is not a bad thing. You don’t have to stop playing music that you like. But, just because you like a certain style of music doesn’t mean it’s right for your business or your customers.
While it might be tempting, don’t choose music for your store which is picked purely because you prefer personally. In addition, don’t allow the store manager or other employees to change the music based on their preferences. The best background music for shopping at your store always matches the customer’s preferences first. Play what they want to hear.
Playlists resonate with your target audience
After you determine the sound that matches your brand, dig deeper. Consider how your target audience will respond to background music.Search for songs and sounds for your overhead music playlists that match the preferences and interests of your ideal spending persona. Choose music that aligns with their tastes, and rule out songs that don’t match their preferences.