The music that’s played while we shop provides a vital role in persuading shoppers to remain inside a store. When it’s bad, it keeps customers walking. It is easily avoided.

The line between customer service and marketing has grown thinner than before. Today, they are both often thought of as one and the same when looking for ways to improve

When your business or organization is planning an event – whether in the form of a conference, a brand marketing campaign or even a party – are you fully prepared