It is more important than ever before for business owners to have their own website. Even if they are not taking e-commerce transactions via their site, an online presence is a must for companies that want to reach as wide an audience as possible. This is why Somerset web design companies, for example, are enjoying so much demand today.

There are now more than one billion websites, which is an impressive figure and one that should instantly bring up the question of discoverability. If so many websites exist, how can you make sure that yours stand out?

Turnkey and template won’t do

It has been called into question whether the era of custom website design is over, as it is now incredibly easy to produce a decent-looking and high-performance website without a lot of technical skill. Unfortunately, these turnkey websites have one massive flaw ‒ they look generic and don’t impress the end users. When you are fighting a battle to get your website noticed and to present your business in the best possible light, template design is simply not good enough.

Showing your business’s character

When it comes to reaching a local audience, Somerset web design companies, for example, will have the edge over those from further afield. Dealing with web designers in Somerset makes meetings and marketing easier and ensures that you benefit from their local knowledge.

Turnkey websites lack character and most users have seen enough websites to be able to tell the difference between something that was designed with a drag and drop tool and something that was built professionally. If you are trying to impress prospective customers, then having a unique, professionally-developed website is the way to go.

Think of a website as being like a TV show ‒ you may not know how to create a great TV show yourself, but you can definitely tell the difference between a professional-quality network show and something produced by first-year film students to upload to YouTube. This is the difference between a template design and a bespoke design created by someone with knowledge of your target audience and your business. If you truly want to grow your brand, then invest in both the online part and the customers on the high street.